
About Broccoli

The Founding Story
Broccoli Country Club was born from a story of friendship, common interests, and an ambition for building something meaningful together. The journey began with two childhood friends, Nick and Johnny. The two initially worked together for a food service company in Illinois shortly after graduating from college. Johnny moved on to the healthcare industry and Nick eventually moved to Colorado, where he became a key figure in the cannabis fertilizer industry, and then building a cultivation business . After deciding to exit that space, Nick reached out to Johnny with an opportunity during a significant turning point in both their lives. Together, they envisioned creating a vertically integrated cannabis company in California. Their plan led them to San Diego, but when an investor backed out, they pivoted to establish a full-scale manufacturing and distribution business as Phase One. This success laid the groundwork for Phase Two: building a retail dispensary from the ground up. Around this time, Nick and Johnny began preparation for Phase Three, Broccoli Country Club.

The two always had a shared passion for golf, but passion turned to obsession when the two reunited in San Diego. During a golf tournament they met Kyle, who would later join the Broccoli Country Club team. At one of their brainstorming sessions, Johnny suggested the name "Broccoli," a playful nod to his past, which was soon combined with "Country Club" to reflect their vision of an inclusive, vibrant, and wellness-focused golf culture. From there, they began designing logos, building a brand, and leveraging their distribution network to launch their own products. What started as a simple idea evolved into Broccoli Country Club, a brand that now seeks to redefine what it means to be part of the golf community.

Broccoli Country Club is more than a brand; it’s a lifestyle. It exists to champion individuality, inviting everyone to show up as their true selves to enjoy the game we love in their own way. Broccoli Country Club is a celebration of the tee time values that connect us all: wellness, recreation, and the joy of living authentically on and off the course.
Welcome to the Club.